Monthly ad revenue ($mm)
Current settings vs Base-case budget. Dec peak = holiday seasonality.
Quarterly P&L ($mm)
Revenue and operating income by fiscal quarter.
FY27 revenue by category ($mm)
Click a bar to see its Q1 variance.
P&L table ($mm)
Q1 revenue bridge ($mm)
Budget → volume (advertisers) → rate (spend/adv) → actual.
Variance by category ($mm)
Sorted; positive = favorable.
Variance detail
Click a column header to sort. Actuals are illustrative demo values.
3-year NPV by storefront ($mm)
Incremental sales investment, discounted at the scenario rate.
Price index: gross vs tax-adjusted (US = 100)
Same paid app, USD-converted. VAT/GST inflates UK/EU/APAC sticker prices.
Investment case detail
FY27 revenue ($mm): advertiser growth × spend growth
Ringed cell = current settings. Hover any cell for the value.
Demand drivers from the App Store data. Engagement share (ratings volume of top free + grossing apps) sizes each category's advertiser pool; willingness-to-pay index (median paid price ÷ average) scales spend per advertiser. Full pricing analysis: report.html.
Category drivers
Bubble size = FY27 revenue under current settings.